Improving Market Access and Increasing Demand and Investments

This component aims to stimulate global demand for Palestinian IT services by reducing information costs, search costs, and transaction costs among international buyers, investors and local firms. It also seeks to stimulate demand by brokering collective action and deals among international buyers, international investors and local firms. This component includes two subcomponents, which are:

• Awareness Raising and International Market Linkages: TechStart will facilitate strategic connections between Palestinian IT companies and potential international clients and partners, aligning local capabilities with global market demands. We will identify potential export opportunities and provide tailored coaching and support to ensure successful connections. The goal is to empower Palestinian firms to independently navigate and thrive in the international marketplace.

• Promotion and facilitation of FDI in the Palestinian ecosystem: This track will promote and facilitate Foreign Direct Investment (FDI) in the Palestinian IT ecosystem. It will also attract FDI from global companies either in the form of investments in existing firms or in the form of subsidiaries